a part of me

apomA Part Of Me, or APOM, is the lovechild of duo Kajsa Kvernmo and Kate Brook. The focus for the Australian brand is the ethical manufacture of the garments, which is described as a “transparent production process”, part of this process being that all of the pieces are manufactured locally in Melbourne. The collections are wearable and accessible, featuring minimalist, simple shapes.

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There is an emphasis on whimsical prints and easy, feminine silhouettes with each collection often following a specific narrative devised by Kvernmo and Brook. These narratives are often inspired by the designer’s juxtaposing heritage – Kvernmo is from Norway and Brook is from the Adelaide Hills in South Australia. The duo have collaborated with several Melbourne-based artists to create the prints, with the duo stating that “it’s a great way to keep the collection fresh each season and we both love experimenting with prints”.

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The brand won the Fashion Exposed DEBUT Award in 2012, and have been touted among many critics as rising stars and “ones to watch”. The Spring/Summer 2012 collection featured prints, by artist Sharon McCrae, of birds and rainforest landscapes and has been described as a “woodland fairytale of beautiful, soft fabrics” by Couturing.com. The current collection, for Winter 2013, features varying shades of grey, dusky pink and crisp creams to compliment the prints of grazing deer and red brick houses.

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Check out APOM here.

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